Bold Care is a new age men’s health and wellness company, acting as a gateway and one-stop-shop for common men’s health issues, such as sexual health, hair care, and daily nutritional deficiencies. By providing access to curated specialists and high-quality allopathy and natural products, it is able to capitalize on a fragmented market segment, which has traditionally been plagued with unsolicited and fraudulent alternatives for seeking medical support. With it’s quick service platform, it is able to bypass traditional alternatives and provide an end-to-end platform with seamless user experience.
India’s online health and wellness market is estimated to be valued at $82Bn by 2025, with rapid digitization (up to 25% in 2025) taking place year on year. Moreover, India has some of the highest rates of common sexual health issues, such as Erectile Dysfunction (ED), Premature Ejaculation (PM), and other fertility related issues. It is estimated that more than 90 million Indian men suffer from common aforementioned health issues, and 60% of all men over the age of 50 suffer from hair loss issues.
In India, For every 25,000 men suffering from sexual wellness, there is only 1 specialist doctor available in urban cities. The odds are much worse for the rest of India residing in other cities and rural areas. To curtail and address this problem, Bold Care is looking to provide direct and personalized access to users with it’s curated panel of sexual wellness experts and allopathy doctors as well as provide high-quality, science-backed products that are effective and safe to use.
The problem at hand:
The market segment for Men’s health and wellness has largely been unorganized and plagued with unsolicited, fraudulent, and corrupt avenues of support. WHO estimates 57.3% of all health practitioners in India are unqualified with no medical background, or training. Moreover, authenticity of medicines (especially prescription-grade) is a big concern. Nearly 77% of all generic Viagra sold globally is counterfeited or the result of cheap formulations. Similar trends have been witnessed in India, with respect to counterfeit and untrustworthy sources of medicines. The target audience here, based on estimates, exceeds the total number of diabetes patients in India. Thus, Bold Care is looking to build a new-age seamless and private healthcare experience – with the aim of not just solving the problems but root causes as well.
Why Bold Care?
Given how common and widespread the inefficiencies the current, traditional system holds, Bold Care seeks to bypass the existing mechanism by offering an online-only platform that enables free consultation with experts and discreet delivery of allopathy and natural products for various men’s health problem statements – sexual health, hair care, daily nutrition – all in a single beautifully crafted experience, designed for the Indian man.
Moreover, the lack of existing medical alternatives for extremely common health and wellness issues, suffered by a large demographic, makes the market segment ripe for disruption: Allowing Bold Care to be uniquely positioned to tackle these inefficiencies, due to the comprehensive and holistic approach it has undertaken to solve systemic and pertinent men’s health and wellness issues. It’s objective lies not only in solving immediate, surface level conditions, but also focussing on solving the root causes of these problems. A tried and tested approach resulting in high customer satisfaction rates (85%+)
At Huddle, we’ve been very early believers of the market segment as well as the team at Bold Care. Our first interaction dates back to the pre-pandemic era, when Bold-Care was still at an ideation stage. Fast Forward to November 2021, we have witnessed Bold Care achieve product-market-fit, strong validation of its core use base, and consistent MoM growth. Bold Care’s progress so far is a testament to the problem at hand and signals strong execution capabilities of the promoter group.