SUPPORT FUNCTIONS ACROSS BUSINESS CYCLES
Huddle engages with ventures through various stages, starting from MVP to Growth
Our intent here is to ensure core fundamentals of any venture are met. Given the stage, we’re proactively evaluating the value proposition, defensibility and offering a streamlined and sector focussed approach. Whether it’s identifying your target audience or creating revenue models, we’ve got you covered!
It’s important to create a Product-Market-Fit. At this stage, we’re likely to help ensure the product is being validated, POCs are deployed and relevant market data is analyzed. A lot of ground work is undertaken here to ensure our huddlers are opting for the right go-to-market strategy.
As a venture graduates to early validation - we like to keep a proactive approach to establish recurring pilot contracts, formulating compliances, tweak and refine the model based on earlier data, and active distribution access via B2B/B2C integrations.
Our main focus here is to ensure early ventures are progressing towards a path to profitability. Thus, this process involves a variety of key support functions spread Investment structuring, Fundraising, enabling the right narrative, marketing strategy, and relevant PR activities.
The transition from early to growth stage is hard. Sustaining the growth stage is even harder. Here our support is contextual to the direction being taken. This involves strategic planning as per next round metrics, building business notes and contextual pitches, testing out newer Products and SKUs, leadership hiring, and access to growth capital.
How we huddle with ventures
Working as non-operational founders with our portfolio allows us to vet founder dynamics, execution and problem-solving ability, and determine future potential
Backing ventures where we have internal expertise
Primary thesis creation through internal research is the first fundamental step to bringing on contextual ventures
Providing resources in addition to capital support
Providing non-fiscal resources prior to investing, helps founders gain traction with speed, ease and frugality
Macro advising isn’t sufficient support
Mentorship via domain specific support backed by readily available functionalities aids in fail-safe growth
Growth should not come at a cost
Enabling business development helps strengthen formative stages by conserving time and capital
One size does not fit all
Frequent touch points, quick adaptation, frugal experimentation of business models require active support on a weekly basis
Acceleration ≠ cookie cutter model
Contextual support basis each start-up’s milestones helps them succeed; generic workshops and lectures don’t